Category Archives: Email Marketing

What you need to know about efficient email marketing campaigns

Many entrepreneurs build their personal websites and also make use of social media channels to engage in the advertisement of the products as well as services of their firms and also relate with customers.

Making sure you possess a great online presence is a great way to raise your visibility and also get in engage with a lot more people. There are diverse marketing methods businesses utilize, but one of the most known methods is email marketing.

Steps in running an effective marketing campaign

Set clear goals

Although it is quite easy to simply send out emails severally without having a particular objective in mind, it’s best to firstly consider what you intend to achieve with your email marketing plans as that would assist you to choose the kind of campaigns you would use.

Build your Email list

After you have set your clear goals and what you intend to achieve, the next step is to build you list so you can start sending your campaigns. There are various ways to build your mail list, but the appropriate way for each campaign is based on the goals established.

You can build your email list by;

  • Import a list of existing contacts;
  • Build a list from scratch;

  • There are various ways to entice people to subscribe to your mails, just make certain you pick those that are in tune with your stated goals.

    Choose the type of campaigns you plan on sending

    There are diverse types of campaigns that may be utilized by marketers, and it’s best to select those which fits in with your highlighted objectives. Some of the marketing plans that may be chosen are; marketing offers, announcements, newsletters, an invitation to an event among others.

  • Announcement; tells the subscribers about fresh products or services
  • Newsletters entails major topic of interest
  • Marketing offers are employed to get a direct response back from clients.

  • Create your campaign

    After going through the essential processes then you may build the kind of campaign you have chosen and willing to begin sending before you begin to send out campaigns you must ensure the following are in place;

  • Ensure your campaign is simple enough to read, majority of people won’t spend time to read it once they find it stressful
  • The campaign should carry a degree of some significance to all the divisions of subscribers
  • Your campaigns should be able to build trust in the subscribers
  • The campaigns should be simple to read across all the channels because lots of people make use of different channels to view emails, it is sure to reach a broader view of people in that sense.

  • Measure your results

    After sending your emails and your subscribers begin to open it and click on links, you can then begin to evaluate your success rate on the campaign.

    The important metrics of evaluating the success rate of your campaign are;

  • How many times the email was opened
  • How many emails were left unopened
  • How many emails bounced
  • Unsubscribed numbers
  • How many spam reports
  • The number of times shared

  • Email marketing is a highly productive tool if used appropriately, highlighted are the most appropriate ways of how to run a productive marketing campaign.